Boys & Girls Club of Kenosha today announced its new television commercial is now airing. The “Missing Pieces” spot was created to raise funds for the organization and promote the Club’s role in helping Kenosha children achieve great futures.
Running through the end of September, the sixty-second spot breaks on multiple stations in the Kenosha, Racine and Milwaukee markets, including CNN, ESPN and The Weather Channel.
MissingPiecesThrough generous one-time donations, the Kenosha Club was able to build a state-of-the-art facility on the corner of 52nd Street and 14th Avenue. And although the new facility opened its doors in 2012, it wasn’t able to realize its potential by offering the staff, resources and programs to support up to 2,000 additional kids.
The Text to Donate campaign was initiated to raise enough revenue to use the property to its fullest by reaching all the children that can be helped.
In an effort to increase donations, “Missing Pieces” was created. The television spot introduces potential donors to the boys and girls who have been helped by the club, as well as the “missing pieces” — those kids who have been left behind.
The campaign’s objective is to increase donations that help provide equal access and opportunities to those who come from economically, socially, educationally and physically disadvantaged environments.
Boys & Girls Club is Kenosha’s largest provider of youth sports, recreational, cultural and educational opportunities. In 2012, nearly 8,000 Kenoshans from all walks of life were members of the Club.
The Club’s mission is to inspire, enable and provide resources to all young people to realize their full potential as productive, responsible and caring citizens.
To learn more about Boys & Girls Club of Kenosha, visit www.bgckenosha.org. To donate $10, text FORKIDS to 80100.